In our world full of different fonts, here I chose Neue Helvetica, which is widely used sans-serif. Helvetica is a Latin word for "The Swiss", and is ubiquitous for it's legibility and minimal aesthetic. Over 40 worldwide companies use Helvetica today, including Panasonic, Harley-Davidson, Motorola, BMW, Lufthansa, American Apparel and much more. Some graphic designers shunned the typeface saying it's "too mainstream". Yet, there is no denying the power of Helvetica.
