Project: Designing a Hero for Zero campaign logo for UNICEF. Used in on- and offline communication like television, print, web, banners, and several other promotional items.
Description: Every day 18.000 children die because of several diseases, like diarrhea, pneumonia and malaria. With vaccinations, mosquito nets and clean drinking water we can help these children for survival.
18.000 children. Every day. Because everybody thinks this number is unacceptable. UNICEF and the dutch population are getting into action. We think this number has to be zero. Because we won't accept 18.000 of dying children. We'll go for zero. Every child that dies, is one to many.