As a daily traveler of Mumbai Local I have experienced the so many good as well some to be improved things about the entire system. Keeping all those in mind, I focused on this branding through both the perspectives- traveler's as well as the management's. Mumbai local is also called as the lifeline of the Mumbai city. Similar to me each and everyone who experiences this journey has some stories to share. The below illustration is a hand-painted depiction of my everyday journey in the ladies compartment.

A journey in the Mumbai local is fun; in a single compartment we can see  people laughing, children crying, hawkers shouting and what not! As colorful the Mumbai is so is the journey in it's lifeline.

Thank you