設計概念
動態形象標誌的發展源自於一個單純的念頭 —「完整溝通」；我們在意品牌溝通的效率與精準性，因此藉由動態效果展現這樣的意念。Transform Design 的核心精神是「改變」，也是這次設計的主要切入點。畫面從圓型圖標 tfd 開始、轉場到標準字，利用字母的公轉與自轉展現全方位的自我改變：公轉，代表著由外而內影響力；自轉，則代表著由內而外驅動力。考慮到不同的應用情境，這次的動態標誌分為圖標模式、標準字兩種視覺呈現。藉由這次的品牌重塑過程，我們除了對內檢視更深層的品牌價值，也重新定位了 Transform Design 的高度與樣貌。
Design
The development of the logo animation is inspired by an simple idea - "Communication"; we care about the efficiency and accuracy of communication, and show this core value through motion graphic. The animation starts from the round icon "tfd" and transforms to the brand typography, displaying a full angle vision by revolution and rotation of the letters. Regarding the animation idea, revolution represents the influence from the outside to the inside; rotation represents the driving force from the inside to the outside. Taking into account different scenarios, this dynamic icon has two visual versions: the symbol version and the typography version. Through this rebranding process, we have not only explored the deeper brand value internally, but also repositioned the height and appearance of Transform Design.
監 製：房彥文 Fang Yen Wen
副 監 製 ：陳念函 Coco Chen
技術指導：林思翰 Hans Lin
藝術總監：賴祖寧 Ning Lai
專案管理： 林宣 Hsaun Lin
動態導演：鄭利豐 LiFeng Zheng
識別動態設計：林詠順 River Lin / 鄭利豐 LiFeng Zheng
Showreel 剪輯與動態設計：何幸穎 Shingying He
音樂作曲：黃鎮洋 Triodust
