Udders is a Singaporean company who creates artisan ice cream. They are dedicated to creating high quality ice cream with care and a personal touch. In a world hurtling towards the mass produced, Udders brings intimacy back to one of life's simple pleasures.
Based on the brand value and concept of fun, personal and quirky, the design of this faux packaging is hand drawn to represent the ice cream's personal trait. Each typographic treatment also follows the personality of each ice cream flavour to further represent its personal, fun and quirky brand value.