Zinio was one of the first and one of the most popular providers of digital magazines but have seen market share slip as competition has become more intense. The assignment was to refresh the Zinio tactical creative elements to break through the clutter and drive response. The communications challenge was to generate response with creative that provides a consistent look and feel with relevant magazine titles and digital magazine discounts.
A Zinio Landing page developed to encourage consumers to find publications that map to their current interests
A Zinio online banner campaign to incentivize purchase of digital publications.
Zinio promotional email banner campaigns to existing customers.
Recurring Zinio online marketing campaigns for the latest popular magazines.
Various Zinio onsite banner concepts to encourage purchase of digital magazines.
