Brand : Amrutam Ayurveda

Overview : Ayurvedic lifestyle brand and wellness community 

Concept : curated this for their brands visual identity based on, “Health is Beauty”. Studied their origin and inclination for nature’s elements and usage of medicinal plants and flowers found in India. Having a spiritual connect with the nature and adding cultural strength by Sanskrit saying that resonates with wellbeing.

References : Amrutams official video clips showing the process and ingredients.

Prototype derived from the narrative of the brand video created showing the process of making products and the ingredients used with a strong connection between human body and nature.

Final design elevating the connection between human body and the nature.

 Colour theme derived from the existing brand logo with an additional hint of Hindu elements like haldi kumkum.

Variant for earthy tones as a prototype.