iStyle Branding – Case Study
About iStyle
Established in 2005, iSTYLE Apple Premium Reseller operates one of the biggest chain of Apple stores in CEMEA (Central Europe Middle East & Africa) running 56 dedicated Apple points of sale.
Industry Setting
Over the past years, iStyle developed a variety of publications in use and designs changing each year, visual inconsistency diluted the brand and weakened the visual identity, reducing brand value and recognition among consumers.
As a retailer, iStyle must be differentiated itself and builds confidence with a unique, sharp, clean, serious, mature and consistent identity.
Unifying Brand Identity
Suggested Strategy
The two previous logotypes will be replaced with a single White logo on a black background; the Red color will be used as a secondary color only in the collaterals, t-shirt, promotions… that helps the image to be innovative and has an emotional impact, while ensuring simplicity and easy application across all marketing materials.
The two previous logotypes will be replaced with a single White logo on a black background; the Red color will be used as a secondary color only in the collaterals, t-shirt, promotions… that helps the image to be innovative and has an emotional impact, while ensuring simplicity and easy application across all marketing materials.
The unified brand will develop a stronger synergies for its audience, converge customer experiences, values, efforts and investments, increase relevance and international scale, into one brand to establish iStyle as the indisputable leader in Apple Premium Reseller.
It will capture the brand spirit – Maturity and Trust Worthy, ensure high levels of visual impact at retail, and help unify the brand behind one coherent identity.
The circle of the letter “Y” has become a differentiating element that can be emphasized in the brand’s design and publication ads.
