A New CMS and User-Focused Design
The old website did not accurately reflect the vibrant community of Stettler. The design was outdated, and was difficult for users to navigate to their desired content. Important documents and information were often buried within pages of content, resulting in a frustrating experience for website visitors. The previous CMS was difficult to manage and time consuming for website administrators to use.
Site analytics were gathered at the beginning of the project to determine popular pages and help create a new and improved sitemap. The Town of Stettler and Loop worked collaboratively to create an easy to use navigation structure that allows users to easily navigate to their desired content.
Functionality
This website is built on Loop CMS, a powerful, easy-to-use system for municipal site administrators! The website not only had to showcase the branding and personality of the municipality, but it also had to serve the site visitors using it. Tools like the Business Directory and Tax Calculator are purpose-driven features that connect people to the information they are looking for. Understanding the intent of municipal site visitors shaped the entire build of this website.
Branding
We designed and built a modern municipal website that looks great on all screen sizes and provides a streamlined experience for visitors. The Town branding is used throughout the website including the use of the Stettler heart logo shape on the homepage. Our team designed and built custom page templates to allow flexibility for administrators and give them the added ability to highlight extra content at the top of pages as well.
Performance
Loop CMS is built with SEO best-practices in mind; showing up organically in SERP with well built-out meta data is essential for any online presence, including municipalities. Administrators with the Town of Stettler are able to conveniently manage elements such as Keywords, Page Titles, Meta Descriptions, and Alt tags.
