A Real Estate Project: Launch of new tower "AZURE" for The Wadhwa Group's township project, Atmosphere O2.
The name "Azure" refers to the 'bright blue colour of the clear sky'; chosen to bring out the correlation between the new tower and the township name "Atmosphere O2".
This amenity-led campaign focuses on the myriad lifestyle and recreational options available to indulge in at this property.
True luxury is 'being able to choose'. Thus, the baseline "A Life of Choice" came to be.
Teasers: OOH+Digital
Launch Ad: Print+Digital
Follow-up Ads: OOH+Digital
Site Panels:
Design: Pushkar Shintre
