I had a chance to push the team internally to think about guerilla marketing and physical printed efforts in places that are staples to Toronto, in this case, the TTC.

Our first physical campaign was art directed and photographed by me, and I worked with the design team in New York to execute the vision. The result was our first successful print campaign resulting in 150 submissions to our TTC contest.

For the first time since my hiring, I have free reign to design and art direct my own art for our new summer pop-ups. To instil hope into people's hearts about in-person dining after a year of separation from humans, I decided to have fun with these washroom posters at one of our pop up locations.

Plus, I also got to create our outdoor banner at Stackt Market, which is by far my most exciting project til date, exposed to every guest attending this outdoor market whether they are visiting Momofuku or not.

We're also ensuring that sandwich boards are available at locations that are less high traffic, with these posters.