Client:
MUSK - The First City on Mars
ABOUT MUSK
It is 2220 and Mars is finally terraformed and ready to host life.
Its first city, Musk is ready to welcome humans who decide to leave planet earth to embark on a new life on Mars. A new city brand is needed to attract people and communicate Musk, the first city on Mars.
Planet earth have now more than 15 billion people living on the surface and the resources are slowly going down. Musk is the first city on a new planet dedicated to people who desire to change, to build a new society and life.
Musk rises on the slopes of the Olympus mountain. the highest peak on the planet today full of recreational activities such as skiing and winter sports up to heights of 4000 meters. Its position protects it from bad weather and makes it unique in the entire solar system.
Musk is the capital, modern, technological and full of fun activities to do.
OUR LOGO DESIGN
The Musk LOGO is a set of shapes:
the ROUNDNESS is given by the shape of the planet itself.
The choice of length is to give a sense of CONTINUITY. We are constantly surrounded by flow of technology
The M’s dot is the HEART of the inhabitants/ the planet shape.
The M dot is the variant for other logo tests and can be applied single on merchandising (ex t-shirt top left)
OUR COLORS
OUR PATTERN
OUR PRINTED MATERIALS
OUR BRANDED VEHICLES
Every Musk’s public transportation name MUST start with the letter M.
The M is from the official city’s logo.
This is a way for the citiziens to recognize them easly.
COMMUNICATION WITH THE PLANET EARTH
SOCIAL MEDIA: the point, taken from the logo of the city, on the basis of its repetition makes the person immediately understand the sector of which the post or the story is about (you can see the different one in the 3rd post on the left).
An example of Instagram story:
OUR FLAG
Around Musk there are rounded and tall buildings, mainly coloured with the GREY color (metal).
As main shapes we have our planet Mars with behind the Earth, CIRCLES.
Musk as a capital wants to be and it is the main link between the two planets.
Many of us left the earth and every time we look at the flag we remind our selves where we come from.
By Caterina Staino
