Yes, it's been over 2 years that borders have been closed because of the global pandemic. And many are itching to travel again.

While it is physically impossible for many of us to board a plane and travel during a lockdown, we wanted to give Malaysians the #ASMR experience through sound and their imaginations. 

The Sounds of MH was an initiative brought to life by the Malaysia Airlines Creative Team to allow travel starved consumers to immerse themselves in the experience of flying amidst the multiple lockdowns and tight travel regulations due to the pandemic in 2021. By utilising ASMR sound clips to trigger fond memories of flying, this purely organic campaign gained interest and traction amongst our community across social media channels. ​

Our win at the Marketing Excellence Awards 2021 by Marketing Interactive:

GOLD​
1. Excellence In Customer Engagement ​
2. Excellence in Experiential Marketing​
3. Excellence in Social Media Marketing​
​
SILVER​
4. Excellence in Advertising ​
5. Excellence in Viral Marketing​
​
BRONZE​
6. Excellence in Brand Strategy ​
7. Excellence in Influencer/KOLs Marketing ​

Our win at YouTube Works Awards 2021:

The Underdog