Rosella Street
Brand Identity
2021
2021
Rosella Street is an eco-friendly online marketplace made to encourage us to embrace the share-economy and challenge consumerism as we know it. On Rosella Street, not only can you buy and sell, but you're able to rent, share, and borrow. The more we do the latter, the more we can reduce our impacts on the environment, and strengthen our connections to the people around us.
We created a quirky, colourful, fun filled brand that celebrates a new kind of Aussie mateship - and focused on the connections in our community.
MADE BY MUDE
Art Director: Eamon Cross
Designer: Emilie Carmona
Account Director: Shooby Kandel