'Take hold of the future', Campaign Key Visual
Panda Labs is a WWF global innovation programme for finding solutions to some of the most challenging environmental problmes of our times. The first Panda Labs campaign launcehd in Bulgaria was a series of hackathons:
The Future of Waste, The Future of Food and The Future of Mobility.
Each hackathon semester was followed by a Masterclass for the team with the most promising ideas. The teams were comprised of young people, between the ages of 15-25, living in Bulgaria.
The Future of Waste, The Future of Food and The Future of Mobility.
Each hackathon semester was followed by a Masterclass for the team with the most promising ideas. The teams were comprised of young people, between the ages of 15-25, living in Bulgaria.
My role was to create the campaign's visual communcation. I wanted the idea to highlight that the future is built by the youth and they have the power to envision it. This led me to the concept of a capsule, containing the future,
held by the participant in the hackathon. This is how the campaign motto was born, Take hold of the fututre.
The three capsules together: waste, food and mobilty.
I created a series of illustrations for social media to attract participants for the three hackathonhs.
Each post addresses a topic related to the hackahon or to Panda Labs as a whole.
Each post addresses a topic related to the hackahon or to Panda Labs as a whole.
Panda Labs comes to Bulgaria (left); Australia: Home of Panda Labs' (right)
Panda Labs Teamwork
Having and Eureka! moment (left); Know your food's history (right)
Take the future in your hands (left; timelapse video below); America for Bulgaria Foundation: Panda Labs' Parner (right)
A timelapse process video of an illustration for social media
The Future of Mobility, Registrations Open
The hackathon: A 3-Day Process (left); Panda Labs Masterclass: Mentorship Programme (right)
Sign up as a team(left); Sign up alone (right)
The Future of Meat: Lab-created meat alternatives
What's in your fridge? (left); World Hunger (right)
The Future of Mobility: what does an eco city look like?
Hackathon participants recommending Panda Labs to a friend (left); Number of participants (right)
The three winning teams for each semester: CafEco, 3 Times for Luck, BioFoam
A4 original sketch (left); Adaptation: Character holding the capsule (right)
Key Visual Iterations
Sketches of the city capsule's internal elements
