Background
A new pediatrics hospital will be joining the Riyadh medical market, in which is solely specialized in children (mainly aged 0-15). This is a novel and original concept that does not already exist in the city so will be a market pioneer. The concept strongly focuses on fulfilling all the needs of both parents and children, with vigorous attention details assuring that the experience is beyond pleasant and unforgettable.
The client has thought of every single possible small detail that would matter and actually make a difference to visitors: such as entertainment during waiting time, a give-away toy gift (must be something educational after the age of 2), specialized baby care, brochures & magazines.
Our main goal and concept was to recreate the visual appearance of all the tools and equipments that the kids might be exposed to.
To expand the notion of the "child-friendly" ambiance to all the surroundings of the children.
