The brand Jocore caters to the businessman of the millennial generation someone who is a constant commuter. Who works in an industry where their creativity is constantly exercised and where being on your toes and ready to travel at any time is what their life is all about. Along with all those things, the most important thing in their life is always being on the FORWARD EDGE OF FASHION while still being EXTREMELY COMFORTABLE in any working environment their life will take them.