Brief: Communication brief is to create graphic communication for a promotional display of a new bicycle model for use in the city. The theme of the display is "living a more sustainable life in the city", by using a comfortable bicycle instead of a car to get around. The tasks of the promotional display are: attract attention and promote the new bicycle model present its main benefit - comfortable use in the city create awareness about the importance of sustainable living in the city. Define the graphic communication elements and media/ carriers for the display. They should visually support the product and graphically express the sustainability theme. The promotional area has a size of 4 m (2x2 m). It is located between the central stairs in the departure area of an airport.
This is a project for Ikea distance test assignment for candidate.
