CUACTRO
How we can help to perceive the importance of strategy in the life of a startup or consolidated business. How we can help you understand the ecosystem you face when you start or grow your company. We created a strategic design agency that helps our users understand where to start building a brand, with solid foundations.
We created an emotional solution, visually simple, tied to that feeling of insecurity that many entrepreneurs have when undertaking.
DELIVERABLES
Branding and Concept for brand storytelling on Web, Landings and RRSS
PARTICIPANTS
Group project with Raúl Albi, Sarah Marti, Paula Sánchez and José María García
TIMELINE
16 weeks
PROBLEM
Entrepreneurs tend to overthink critical business decisions in very short time, which lead to strategic errors and future business instability.
SOLUTION
A "User Experience" focused on a new product narrative, that helps them not to overthink and that gives courage to their business decisions without so much adventure, with a more solid foundation.
Cuactro is a service that guides entrepreneurs to homogenize their strategies. We detected, in the journey of our entrepreneur, the presence of 4 strategic pillars: business, identity, content and results. Cuactro, through Agile and Design Thinking methodologies, can determine the root of the problem and provide feedback on other phases or strategic pillars. Mine the emotional data of each brand from its users and stakeholders to develop a continuous and coherent message between each of them.
KNOWING THEIR MINDSET
We interviewed managers, entrepreneurs, CMO's, CEO's and startups to tell us about their biggest concerns. In a qualitative way we identify the pains of the sector and we start from the base of choosing "courage" as a differentiating element.
DEPARALIZING FEARS
We investigated, through tools and reverse engineering, where the competition was advertised to contrast our "research" with consolidated companies. Those who already had an idea of the path or personal profile of their user.
As a result of user fears, we conceptualize the "personal statement" of the brand. We exist to grant courage in high-impact decisions, through a closer, more affordable and less bureaucratic accompaniment.
WE ACCOMPANY YOUR JOURNEY
TOWARDS GROWTH
The strategic service we provide depends on the user's business situation, on its blocks. The fusion of the "statement" of courage with the strategic products of Cuactro guides us to the creation of our philosophy: every brand has a "Brand Totem".
EMPATHIC CONTENT
Testing and detecting the pains of the sector, we discovered which were the contents that most helped them overcome those fears.
GENERATING VALUE
Mockups and iteration on the information architecture that our users needed the most
