Sinful Delights - Store
I approached Lauren after seeing her TikToks about the business. The brand across the Instagram profile is very consistent with Lauren using the already existing designs from a different designer for advertising the menu and Important information about the tasty goodies available!
I knew that maintaining the brand on the store would be important to Lauren, so I asked for the HEX colour codes and the specific fonts used & carried this over onto the website. This helped me build a very distinct look for the store and is easily recognisable to anyone who may have seen the Instagram page or the store on Rushden High Street.
To carry on the clean look, I Implemented one of the designs which Lauren uses on the Instagram account for announcements and thought it would work well. As seen abiv, the images represent a computer window giving the feeling that it leads to a new page and the text of the collection lets the user know what to expect when they click on the link.
One thing about Lauren's already existing designs was that when I'd implement the fonts used, they'd have to be brought in externally rather than using the readily available fonts on the Shopify platform. This gives a more premium and one of a kind look to the store.
