CLIENT
Kulchured Mixtapes
PROJECT DESCRIPTION
A series of pop culture inspired mixtapes which features the urban cool side of the pop culture fans.
CHALLENGE
Brand and promote this new mixtape series so that it appeals to the urban pop culture fan.
SOLUTION
Create artwork and found footage videos to enhance the music featured on the initial mixtape. Work with the musical talent to develop concepts for songs that would both appeal to the target audience and have the ability to cross over and find a larger market, thus gaining awareness for the mixtape series.
ROLE
Creative Direction, Art Direction, Colors
