Steve Elkins's profile

Production Art/Layout Work

This was a Self Mailer project for Suddenlink I did production for when I was at MOTIV8. The views you see here are the Outside and inside of the single piece, respectively. I wish to note that I did not do the original base design for this effort, but I did do the regional versioning for the various regions, of which this is an example. The challenge with this piece was that the product/offer mixes changed for each version as well as for each region and on the upper inside portion, I had to change up the layout for the dotted lines and icons for nearly every single piece.
This was a Self Mailer project for Suddenlink I did production for when I was at MOTIV8. Outside and inside views, respectively. I wish to note that I did not do the original base design for this effort, but I did do the regional versioning for the various regions, of which this is an example.
Same Project as above just front and back views of the Self-Mailer closed.
When I worked for the Flyer/Circular team at RadioShack I was often assigned the toy pages. In this instance, RadioShack was rolling out licensed ZipZaps RC Cars based on the popular 'Initial D' manga series. Provided with a database of licensed images approved for use as well as logos and product images, I was given total free creative reign over the layout of this spread. Note: I even wrote the tagline just above the 'Initial D' logo in the upper right-hand corner of the spread.
Done in RadioShack's pre-agency days this is an example of  where marketing mandated that I needed three of the five products on the page to be featured items. Not only that but I had to include a Mother's Day related lifestyle image and do it all within RadioShack's style mandates for that particular effort. Other than that, how I did it was up to me.
This is an example of a layout I did for a golden quarter effort after Arnold Worldwide became RadioShack's agency of record. It's a flyer cover. It's a pretty good example of the challenges I faced on a regular basis: Having to place lots of product along with associated copy, logos, seasonal art and disclaimers in relatively small spaces- and still make the products stand out.
Production Art/Layout Work
Published:

Production Art/Layout Work

Some layout work I did while working for RadioShack's in-house creative group.

Published: