Controversial statements on dairy products have raised awareness about whether they’re free from artificial colors, flavors or preservatives and made of real milk that comes from healthy/non hormone treated cows. It’s been said these are some of the characteristics that represent overall the quality of the product.

The purpose of designing the label for a kefir spread is to be able to distribute the product over delicacy food chain stores across the country to a potential costumer that is concerned about the quality of the dairy products they consume.

To accomplish the desirable results, delicate and unsaturated earthy colors are set on the label portraying a healthy grass-fed cow showing the main attributes on the production of such natural product.