A uniquely Canadian take on three favourite movie genres, these films opened the 2013 Canadian Film Festival to promote its unique Canadian content.
CANADIAN SIN:
A film noir that’s Canadian. Maybe a little too Canadian.
CANADIAN MAFIA:
A mafia film that’s Canadian. Maybe a little too Canadian.
CANADIAN 007:
A spy film that’s Canadian. Maybe a little too Canadian.
How can a small Toronto film festival with no advertising budget get noticed in the shadow of the world famous TIFF?
Do work that can’t be ignored and let PR do the rest.
The campaign won over 50 awards in 4 years. Bank Teller won a Bronze Lion at Cannes. Canadian Zombie was named Adweek’s “Ad of the day”
And the campaign earned well over 100 other major PR hits from Creativity Online to Trendhunters. The campaign ran in cinema and online and was
extended to tv and radio in 2015. CFF was Strategy’s 30th ranked brand in 2014.
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