L'oréal BrandStorm 2021 | Mobile Game "Build your Empire" | Theme 3.

The team pitched a mobile game that will create an ultimate shopping experience. The aim of this concept will create brand awareness, increase revenue, educate future influencers and small business owners like beauticians, hair stylist and make-up artists.

Before the player can create their avatar, they will select which profession they would like to be in regarding the beauty industry, once a profession is selected, they will be able to “Build your Empire” and will be educated based on their selection.

Based on the profession chosen the player will have 10 weeks to prepare and be qualified to style one of south Africa’s a-list celebrities for a local fashion week, introducing the newest collections from Khosi Nkosi, Rich Mnisi or Gert-Johan Coetzee or the latest ground-breaking fashion designers entering the market. The player will then have to show their skills and receive an exclusive invite to New York fashion week.