Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.

Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.

Headline: 45 characters
Body: 175 characters max
Button(s): 25 characters max

Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games

Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos

Headline: 40 characters
Body: 175 characters max
Button(s): 25 characters max