PODS Brand Identity Development
Placement On Demand Subscription, PODS, is an innovative and exciting new product offering of Talent Cru, a local recruitment company.
Phase 1 - Logo Options.
Working off the keywords provided by the client, I prepared the below logo options. The client wanted the logo to represent and communicate the efficiency of the subscription based service, focusing on the human element.
Phase 2 - Logo refinement
Based off the logo options present during phase 1, the final logo was decided on by piecing together existing elements. Working with the client feedback, the icon replaced the D in PODS, putting the human element front and centre but was not used in the strap line as I felt it distracted from the main logo.
The logo was further refined, rounding the corner of the P and S in addition to clipping the shoulder of the avatar icon in order to flow with the shape of he D.
With the logo refined, we moved onto colour options. Even though it is a product of a company it was asked of us to present different colour schemes that were not part of the holding companies brand identity.
Phase 3 - Finalising of the Brand Identity and Guide.
It was decided that the logo should follow the colour scheme of the holding company, so instead of using the exact blues, I worked with the secondary and accent colour to form a new colour palette. The logo was trademarked so the TM mark was added.
