JSW: Khel Khushiyon Ka

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As part of JSW Group, the principal sponsor of Delhi Capitals, JSW Steel effortlessly integrated its values in the campaign by highlighting the team's skills and performance through an engagement activity where they asked users to spot every match’s Mazboot Pakad Moment and gratified winners with DC merchandises.

Hitting the Ball Out of the Park with Engagement Activities

JSW Steel served something for everyone. It pleased hardcore cricket fans with Steel the Show (predict and win), Mazboot Pakad Moment (test audience’s cricket knowledge) and Steel Super Fan (in search of the biggest DC fan) & for fun-lovers, they launched their custom AR filter of the DC jersey. An activity that hit home with every target audience alike was the Caption Contest where the audience made up creative situations to match the funny expressions of the players. Multiple original Delhi Capitals goodies were awarded throughout the tournament which is now decorating homes of fans as their IPL 2020 trophies.

JSW Steel's brand ambassador and a star player of Delhi Capitals, Rishabh Pant is one of the most relatable and charismatic Indian cricket players. By making him the host of his own segment where he candidly interviewed his teammates, JSW Steel managed to hit the nail on the head. This recipe was designed to spill secrets. Those who have watched this 6-episode series would be familiar with R Ashwin’s pranks, the best gift of Shreyas Iyer’s life and much more.

Impact

#KhelKhushiyonKa was a front runner on social media, in line with the spectacular performances of team DC on the field. Through a number of engagement activities and video series, #RishabhPanti with Delhi Capitals gave fans a unique opportunity of participating in the celebrations of IPL and getting to know their favourite players intimately.