Co-op Bank Kenya - Lipa na Kadi Tu! (Art Direction)
Client: Co-operative Bank Kenya
Agency: Belva Digital Limited
Concept: Brian Mutinda, Sam Kihanya, Mark Koigi, Joy Wahome, Mercy Kiptui, Charles Wahinya, Musah Otieno, Michelle Murungi, Shadrack Nicholas, Hezbon Okoth
Final 3D renders: Hezbon Okoth
We got the chance to have a little fun with a serious brand. We talked about the elephant in the room, and gave him a chance to speak for the brand. We gave him a voice, and I gave him the breath of life, well...sorta!
I gave the art direction for this campaign, and aided the 3D artist in the team in conceptualising the final artworks that were seen in the streets of Nairobi.
I hope you like it as much as I do!