Substance abuse has skyrocketed since the pandemic. The Milwaukee County Medical Examiner’s Office reported that in 2020, there were 536 overdose deaths in the city, which is 118 more people than in 2019.
Providence Pointe is a sober living home in Milwaukee, WI and their mission is to help young women (18-32yrs) overcome addiction. Since they're a new nonprofit, the strategy was to build a solid foundation to growth with them:
1. Brand Identity
Providence Pointe completed a branding exercise to discover their messaging, goals, audiences, and more. All brand fonts are free, accessible Google Fonts. That way, they can generate content in any editor, without always having to hire a freelancer/agency.
2. Social Media Strategy
To educate and connect with donors, volunteers, and residents by sharing meaningful infographics, articles, and local resources. Templates feature content like giving statistics, stories, and recovery tips. Providence Pointe plans to start with Facebook and Instagram.
Research / Content Writing / Template Design
3. Website Strategy
Website content was written around SEO to boost search visibility. It's responsive, user-friendly, accepts online applications, and has email signup. It's built in Squarespace to accommodate the skills and work-flow of their current team.
Research / Sitemap / Wireframes / Content Writing / Design / Development/ Launch
