The Brief
Professional footballer and Canadian National team centre back David Edgar asked me to come up with a sports themed logo for his youth training camps, based in Waterloo, Canada.
Professional footballer and Canadian National team centre back David Edgar asked me to come up with a sports themed logo for his youth training camps, based in Waterloo, Canada.
The David Edgar Football Camps (DEFC) vision is for every youth soccer player in Canada to have an equal opportunity to become a professional footballer on par with the best countries and systems in the world. Their mission is to enrich the experience and development of youth football in Canada at a grassroots level by creating unique opportunities that help young players achieve their goals.
DEFC strives to help youth players unlock their full potential. They provide a high standard of technical development, self-awareness, mental strength, leadership, and, above all, professionalism.
The Solution
I formed the logo into the shape of a football badge, with the name surrounding a central ‘DE’ emblem that has a distinctive sports/varsity feel. And with the slogan, ‘Proudly Canadian’ in the footer of their website, I felt it only necessary to include the maple leaf in there as well. I also generated a secondary colour palette, so that there would be an away kit colour scheme should it be needed in training.
The Solution
I formed the logo into the shape of a football badge, with the name surrounding a central ‘DE’ emblem that has a distinctive sports/varsity feel. And with the slogan, ‘Proudly Canadian’ in the footer of their website, I felt it only necessary to include the maple leaf in there as well. I also generated a secondary colour palette, so that there would be an away kit colour scheme should it be needed in training.
