. about
"Seeloz" vision is to create supply chain value with economic and material efficiencies that positively impact the earth using AI. The graphics troughout the page and in their brand had to reflect the massive amount of data that is processed in order to teach the AI. Therefore, for a graphical approach, numbered dots were chosen as representation of data points.
. generative graphics
Generative graphics were used in order to emphasize the never-ending process that "Seeloz" does by tackling problems 24 hours a day with its autonomous AI system which keeps improving itself by learning from the new information.
. generative tool
A tool that was created in order to make the process of creating graphics faster and easier and to distinguish the brand from its competitors. A designer has a capability to change an image and to create data points that are animated automatically. It could be later exported in any kind of format.
. replenisment order
points are decreasing in radius correlating with the usage of products. The orange color rectangle represents "Seeloz" scanning the grid and filling back the points to their initial state.
. control tower
In random places, points move towards each other creating a disorder in an ordered grid symbolizing the anomaly in the system. The orange color rectangle represents "Seeloz" scanning the grid, finding a problem, and fixing it by returning points to their initial state
. Idea & design & code dudenas
. art direction Philipp Marc F.
