NHL All-Star Game 2011

  • NHL All-Star Game 2011
    Raleigh, NC
  • Program Direction & Management for Infinite Scale

    With the National Hockey League, Infinite Scale for the look of the 2011 NHL All-Star Game. Over 1,200 design elements at 10 venues throughout the city greeted more than 138,000 attendees of the NHL Fan Fair weekend. The system focused on star and puck iconography showcased via bold blue and red color slashes. Other graphic elements included heroic, stylized, player imagery featured on a Carolina sky and ice textured background