Ridni is a charitable foundation based in Lviv. Its mission is to promote adoption and to combat the problem of orphanhood in Ukraine. The team's dream is that every child can grow up surrounded by relatives and have a happy childhood. For this reason, the Foundation's work is structured along several lines: psychological, social and educational support for children and adults, the creation of orphanages, and consulting support for adoptive parents, parent-educators.
I was involved in the creation of the branding and identity of the foundation. The aim was to visually speak about the issue in the most accessible and expressive way possible and to find like-minded people who cared. It was important to explain what it means to be kin, to explain that the responsibility for childhood is a matter for adults, above all for children who, for one reason or another, have been left without parents, that is, for those who have to accompany them into adulthood.
Logo, Main Idea 2018
Identity Rethinking 2021
