<Walking the Book City>

We made logos, characters, maps, and goods for < Book City Stroll>, 

one of the events of the Seoul International Book Fair.

First, the logo was applied to the lettering of the book's spread.

And by adding a simplified character, I made it easy to use with the character.

The emblem with the character and the logo was made by 

borrowing the shape of the sign.

Second, the character was made with Little Red Riding Hood as the main character. 

And we had the participants project themselves onto the character.

The sub-character makes it feel like a companion or a friend you meet on a trip.

The 7 types of characters created in this way were used for various goods.

Third, map was produced in 6 types according to the characteristics of 

the programs conducted in various regions.

Each map contains local landmarks and streetscapes.

Participants can make their own maps by attaching stickers to the map and coloring it.

In addition, a total of 6 maps are all connected to form a single landscape.

Finally, we introduce goods such as bookmarks and stickers.