The Brief
Growth of population mixture and growing awareness and demand for volunteers to serve different humanitarian causes such as Pollution, Thalassemia, Autism, Physical and Mental disabilities, Orphan, etc.
Te client aims to enhance a sense of responsibility amongst the upcoming generation who is used to easier and convenient lifestyle
The concept
For this campaign, we wanted to emphasize on the importance of what the volunteers gain from participating in the social programs of volunteering.
The rewards and benefits cannot be quantified through money or any materialistic value, but through the sense of personal achievement and self-respect won from giving a little bit of one’s time.
