Super Bowl XLII
Program Direction & Management for the National Football League
In partnership with Infinite Scale and an assembled team, SUBJECTMATTER was responsible for the overall management and direction of the Look of 5 Super Bowls. The theme for the 2007-2008 Season, 'Who Wants It More?" culminated in Arizona at University of Phoenix Stadium. The Look of the game represents the bold, contemporary, linear look of the exterior of stadium, as well as, the organic southwestern Arizona landscape. Tight crops of a football's pigskin pattern and red-rock texture, along with monumental landscape and photographic applications created the perfect backdrop for the world's largest one-day sporting event.