BMW 7-SERIES PITCH

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BMW 7-Series

A pitch I thoroughly enjoyed working on. It gave me a much needed respite from the lockdown gloominess in 2020. It included ideas across various touchpoints - films, print, outdoor activations and digital.

ROUTE - 7 GENERATIONS AHEAD

The thought was to make a statement that the new BMW 7-series is for the drivers of the future, for the new generation leaders who break away from conventions to build their own legacy.

DIGITAL FILM 1 - REFLECTIONS

Every son is called his father’s reflection. It’s true. But he is also his own self. With a metaphorical and visual play of graphics, this film shows the son moving away from his father’s reflection. He achieves his own identity, when he asserts his own choice. His own BMW 7.

Duration: 25 Seconds

DIGITAL FILM 2 - TRADITIONS

There are times when one moves away from the traditions of his family. The same old thoughts, the same beliefs, the same old world. This film shows a moment when he will be judged for breaking away. But this is when he becomes his own man. With his own choice of car – THE BMW 7.

Duration: 25 seconds

DIGITAL FILM 3 - CONVENTIONS

The previous generations believe there’s a way to do things, at work and at home. These ways have been set for ages. This film is a glimpse from the everyday life of a man who carves his own way, amidst the archaic. With all due respect. This is the man who deserves THE BMW 7.

Duration: 25 Seconds