For this project, we were asked to create a fictional green power company. For this I chose from a list of words that I thought of when picturing such a company and decided to go with Friendly Cow Biofuel. I thought it to be a fun and interesting name that would make people want to know more. I chose the audience to animal lovers who would see such a video at the zoo before a show. The inspiration was cool tones of green, combined with crisp, thoughtful imagery. Thus the company was born!