Ultimum Astrum
Visual identity for an art project
Visual identity for an art project
«The project is dedicated to the theme of space in the broadest sense. The author reflects on the formation of personality, on rebellious youth and the search for a path, on the attraction to the new, the distant and the unknown, to the stars.»
Remarkably, Dmitry Sirotkin goes beyond photography in this project, combining it with video and installation. Ultimum Astrum is an attempt to rethink routine and a quest for the creativity of the future.
The author of the exhibition approached us to present his work to a broad target audience, including both experienced art collectors and the ordinary public.
«This is an acute project that raises important generational questions about continuity, tradition, rebellion and finding your own way in life.»
Dmitry Sirotkin
The agency's task was to develop the visual concept for the information material, create a catalogue and models of media for the presentation and promotion of the project.
The concept is based on the type composition of the project title in Neue Machina. One of the artworks is the focus of the design, and clean typography helped to demonstrate the author's artwork and rebellious spirit. The asymmetrical layout design emphasised the dynamics of the composition. It made the layouts eye-catching and distinctive in both urban environments and digital media.
After defining the concept, we developed layouts for merchandise and information materials as well as the design for the exhibition catalogue.
The solution we developed enabled us to effectively present the project to a wide audience, attract attention in promotional channels and make it stand out from the surrounding information noise.
The project's merch was used during the exhibition and the catalogues were sold in leading art bookstores.
«What the guys from Volga Volga have done is a synthesis of art and modern graphic design. But the most important thing is the solutions based on an inner vision. But you can see and understand everything for yourself.»
Dmitry Sirotkin
Artist, photographer, book designer
Artist, photographer, book designer
