Blumie / Client
Services:
Brand identity
Ilustrations
Web Design
Who?
A data consultancy that operates in the United States, Europe, the United Kingdom and Latin America, serving clients from various industries and creating innovative solutions
What?
The objective was to design a visual identity system that personifies the vision, essence and spirit of the brand. The challenge was to expand and enhance the initial characteristics of it and create a unique website that represents them.
How?
We focused on creating a system that coexists within the values of the brand. Creating an identity that combined a curation of creative images and videos, a typographic system, an extensive palette in tones and counter tones of the main colors, iconography and fine illustrations that manage to convey freshness, ease and innovation.
We used the Outfit typography for the main voice, to impact it in headlines and slogans. While for the general body of the Ui and texts we use the Sf Pro Display typography, with a modern style and extensive variants
For the illustrations we created a system with a handwritten style, to refer to a closer and younger voice with the purpose of transmitting a customized work.
For the choice of color in the identity, we focused on extending its initial palette to give more variety of counter tones to the main colors of the brand. Thus generating a system of cold colors in combination with the neutral values of black and white as well as a warm color in contrast.
