John McGlasson III's profile

Environmental Branding II


Environmental Design Projects II

Client:
Various

Project:
Fencing surrounding the construction site of the largest residence hall on campus needed promotional branding that engages the community and points to the project website. Some of the panels feature the architect's renderings of the planned renovations.

Creative Team:
Josh Schimmerling, Managing Director, Client Services
John McGlasson, Design and art direction
William Atkins, Photography
EPI Colorspace, Fabrication and installation
VMDO, Architecture renderings




Project:
GW's School of Nursing commissioned a timeline installation showcasing significant school events to commemorate their 10th anniversary. A series of staggered, overlapping clear acrylic panels are set off at three different lengths from the wall with chrome stand-offs. The text and design elements on the wall and on the panels are colored vinyl. The title of the installation and years are colored, matte acrylic. The photos are die cut and mounted to panels.

Creative Team:
Kate Kalas, Associate Director, Marketing
John McGlasson, Design and art direction
William Atkins, Photography
EPI Colorspace, Fabrication and installation




Project:
A newly created food truck and event area, Potomac Plaza, was to incorporate GW branding to activate the space and create a destination for the surrounding community. This design was not produced.

Creative Team:
Genée Robinson, Client services
John McGlasson, Design and art direction





Project:
Mural concepts, including a phosphorescent night version, for temporary fencing around a lot slated for development. The intention was to beautify a bland wall space with an "Instagram-worthy" visual. The concept incorporates stylized, in-house GW photography, inspirational messaging and icons meaningful to the GW community (campus landmarks, cherry blossoms, etc.). Designs were not produced.

Creative Team:
Denise Bakar, Client services
John McGlasson, Design and art direction
William Atkins, Photography

Environmental Branding II
Published:

Environmental Branding II

Published: