Your plants will love you for it.
Client: Biofeed
Location: Winton, New Zealand
Industry: Agriculture
Location: Winton, New Zealand
Industry: Agriculture
Published at:
Biofeed was founded in 1994 in the beautiful Southland. Since then, they have satisfied gardening customers all over New Zealand with their high-quality, nutritionally balanced certified organic compost tea.
They approached us to redesign their brand because they need to show clearly throughout the identity the values of their product. Since this is an organic product, it has a genuinely positive impact, and the result of using it is highly effective.
www.biofeed.co.nz
They approached us to redesign their brand because they need to show clearly throughout the identity the values of their product. Since this is an organic product, it has a genuinely positive impact, and the result of using it is highly effective.
www.biofeed.co.nz
Our challenge was to create a brand narrative capable of show that effectiveness and principles with a simple and clear message so the audience could recognize the values and benefits of the brand straight away.
We worked with the concept "Before & After" because we saw how the product performs in situ compared to the space where never been used, and the difference was incredible.
We worked with the concept "Before & After" because we saw how the product performs in situ compared to the space where never been used, and the difference was incredible.
Right there, we knew that this was what we had to communicate. We appeal to a graphic resource that makes the brand unique in the category to capture the audience. Avoiding any cliché for the "Before & After" theme, we resorted to the comic world since it allowed us through the vignettes to tell the story in fun and engagingly ways.
The result is singular and cohesively, but above all, it is flexible because we can combine the vignettes to create multiple outcomes, achieving a memorable brand experience.
Our Work
Brand Design
Concept Development
Packaging Design
Visual Identity
Illustration
Web Design
