作品名称：京谱香烟
作品种类：公益香烟
设计师：彭伟 LionPeng
这款公益性包装香烟，采用回收纸张材质。在包装结构上采用轮廓镂空设计，香烟内部在指定区域印刷黑色，工厂特别研发了低反射率油墨，从而实现脸谱出现与消逝。
这款公益性包装香烟，采用回收纸张材质。在包装结构上采用轮廓镂空设计，香烟内部在指定区域印刷黑色，工厂特别研发了低反射率油墨，从而实现脸谱出现与消逝。
This public welfare packaging cigarette is made of recycled paper. The outline hollowed out design is adopted in the packaging structure. Black is printed in the designated area inside the cigarette. The factory has specially developed low reflectivity ink to realize the emergence and disappearance of facial makeup.
香烟在中国拥有最大最稳定的消费群体，每年都有上百万的年轻人开始吸烟。过年时和外公谈起了他热爱的中国京剧，而现在正逐渐走向衰落。我想设计一款巧妙的插画包装，只有不去抽烟才能保全京剧图案，从而劝阻消费者吸烟。而抽烟后消失的图案，也能唤醒中国消费者，让他们意识到，我们的中国京剧文化正在消失。
Cigarettes have the largest and most stable consumer group in China, and millions of young people start smoking every year. During the new year, he talked to Grandpa about his beloved Chinese Peking Opera, which is now gradually declining. I want to design an ingenious illustration package. Only by not smoking can the pattern of Peking Opera be preserved, so as to discourage consumers from smoking. The pattern that disappears after smoking can also awaken Chinese consumers to realize that our Chinese Peking opera culture is disappearing.
未来的京剧脸谱国粹会演变成什么样？我在想，它是否还能被新一代的中国人记得？在包装交互上，随着香烟一根根消失，京剧脸谱也随之消失。从而引发消费者反思，京剧正逐渐被人遗忘。只有保留盒内香烟，才能保全图案，从而抑制消费者抽烟。这款产品是保全中国文化的同时，随着时代变迁不断走向未来的另一个文化符号。
What will the quintessence of Peking Opera Facebook evolve into in the future? I wonder if it can still be remembered by the new generation of Chinese people? In terms of packaging interaction, with the disappearance of cigarettes one by one, Peking Opera Facebook also disappeared. This has triggered consumer reflection, and Beijing Opera is gradually being forgotten. Only by retaining the cigarettes in the box can the pattern be preserved, so as to inhibit consumers from smoking. This product is another cultural symbol that preserves Chinese culture and moves towards the future with the changes of the times.
