After purchasing the naming rights to Dallas' newmulti-purpose arena early in 2000, American Airlines looked toExhibitgroup Giltspur (E|G) and the studio to make their vision of history andpageantry come to life.  E|G'saccepted design chronicles American Airlines' operation, from itsinception as American Airways in 1926 to its current standing as the world'slargest commercial air-carrier, speaking to the strength, stability and beautyof the brand. Visitors to the American Airlines Center are welcomed with, among other feature, the unique experience of museum-quality aircraft models in a sport and event setting.