Nortel Networks SuperComm 2000
The complete property is intended to serve as manyas six simultaneous events and
debuted as 3 (100’x100’, 50 x 60’, and 30’x40’)
Themajor elements of this design, including many unconventional tradeshowconstruction technologies introduced by the studio, provided a brandedexperience that exceeded Nortel Networks' highest expectations, offering itscustomers more than an explanation ...a feeling of the new world ofcommunication. The concept carriedtwo major themes. –The idea of aglobal neighborhood w/ many personalities and activities, promoted by theeclectic and individually-named architecture and elements. –And the feelingof a natural and fluid communication through this neighborhood, much like air andwater.
One SuperComm goal for Nortel was attracting andinteracting with at least 240 chief corporate officers. They actually drew more than 500 and, moreover, becamethe ultimate destination on the showfloor.