MAJOR LEAGUE SOCCER: MLS IS BACK - OPENING DAY CAMPAIGN
When Major League Soccer has kicked off their season each year for the past 5-years with #MLSisBack, they turn to me every year to create the season kickoff graphic incorporating each team. It is consistently one of their most engaging posts of the season.
In 2021 an interactive element was added to the illustration, using Giphy, fans got the opportunity to create their own versions of #MLSisBack and display them on their Instagram stories. Winners were featured on MLS’s channel and given unique prizes from the league.
When Major League Soccer has kicked off their season each year for the past 5-years with #MLSisBack, they turn to me every year to create the season kickoff graphic incorporating each team. It is consistently one of their most engaging posts of the season.
In 2021 an interactive element was added to the illustration, using Giphy, fans got the opportunity to create their own versions of #MLSisBack and display them on their Instagram stories. Winners were featured on MLS’s channel and given unique prizes from the league.
2021 + 5th year graphic:
“So happy to collaborate with Elliot Gerard on our Fifth version - It’s a tradition by now, and always one of our most popular MLS posts of the year. Wouldn’t want to make it happen with anyone else.”
— Dan Stelly // Social Media Director of Major League Soccer
Prior four years of season kickoff graphics:
