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UBC Esports Association Rebrand

The Brand

UBC Esports Association wants to gain a new audience of users from the inclusion of Super Smash Bros video game. With this addition comes new spectators, new competitors and new community members. Here are the three logo designs, using the brand colours, one all colour and the others as analogous in blue and yellow. The logo is designed to captivate the sporting and gaming communities interest by incorporating a digital sport design. Taking influence from sport team logo designs and inspired by video game culture.
Style Guide
Style Guide Booklet
Print Adverts

Three poster designs for upcoming events. Using other graphic asset designed for the brand recognition, like the controller and crest can be see here.
Digital Adverts 

Instagram size social media adverts promoting the new events. Using other graphic asset designed for the brand recognition, like the controller and crest can be see here. Informative of new team, game offerings and community offerings. Including a new Bi-Yearly event, new competitive team and new game addition to the competitive roster
UBC Esports Association Rebrand
Published:

UBC Esports Association Rebrand

Published: