Brand relaunching and positioning of CaixaBank Private Banking brand.
While the financial sector is moving towards socially responsible corporate practices and "should have" a clear offer of sustainable products, CaixaBank Banca Privada has been doing so for 30 years.
It is a sustainable private banking from the beginning. So we can say...
"It is our the essence and our way of doing"
Strategic positioning, creative concept claim, video script, story, development and writing copy for company brand through several executions.
Corporative video web 1:10"
New positioning website
Customer brochure
