PERK UP
A pitch presentation for an anti-hangover supplement's activation and digital campaign.
Copywriter: Polly Clemente
Art Directors: Kim Salonga, Troy Castro
Creative Director: Kirk Kaiser
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a81eae130176793.617a6be419102.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/012744130176793.617a6be421f0b.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a153b2130176793.617a6be422563.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/76bf5e130176793.617a6be428360.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9a8fda130176793.617a6be42a64c.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ab7ded130176793.617a6be42ba17.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/00183f130176793.617a6be41bf43.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ce2d34130176793.617a6be41c6fc.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6464bc130176793.617a6be4207a2.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/af1db7130176793.617a6be41a096.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff4fbf130176793.617a6be41ea57.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0c2ad3130176793.617a6be41f9cb.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c573eb130176793.617a6be41d291.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d929d3130176793.617a6be41da47.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2a478d130176793.617a6be41a7f1.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39ddf6130176793.617a6be422b22.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fa1bec130176793.617a6be424121.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ab6e56130176793.617a6be420d71.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a5449e130176793.617a6be419717.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2aff0b130176793.617a6be41b0b5.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2d46b8130176793.617a6be4201c2.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b56e70130176793.617a6be41b7ce.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e0c71130176793.617a6be41e315.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/40aadc130176793.617a6be41f1f8.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3847d9130176793.617a6be418abe.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/298dae130176793.617a6be425e51.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf7736130176793.617a6be428d3d.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bbc486130176793.617a6be42c15c.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/80a71b130176793.617a6be43133b.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/00c7ba130176793.617a6be42163d.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9a5fb5130176793.617a6be427a8c.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bd5286130176793.617a6be42f6df.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7ac337130176793.617a6be42ce99.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/397c61130176793.617a6be4231dd.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7cba17130176793.617a6be42387d.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/47b803130176793.617a6be42fe32.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c7535e130176793.617a6be4264f9.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5f5881130176793.617a6be424801.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/00c2ad130176793.617a6be426ac5.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ba03bf130176793.617a6be4273a1.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/73fe68130176793.617a6be4252be.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/940b34130176793.617a6be42b04b.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cee4aa130176793.617a6be42e04b.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fbef91130176793.617a6be42d770.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/905cdb130176793.617a6be430d4e.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a056a8130176793.617a6be429a52.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/16875f130176793.617a6be430685.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/461ff6130176793.617a6be42c7f2.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bdc7ef130176793.617a6be42ef7d.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/90f9c3130176793.617a6be4318f9.jpg)
![activation Advertising art direction campaign copywriting digital hangover PERK UP deck presentation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c46965130176793.617a6be42e90b.jpg)
No use is allowed without explicit permission from owner